Financially Fit 2024

Design your perfect business and perfect life

Led by Clay Hebert

Financially Fit logo

Clarify your business. Build your brand. Find your freedom.

With a focus on entrepreneurship fundamentals, learn essential business frameworks and put them into practice. Define your customer, refine your offering, and craft a resilient business model tailored to your vision and growth.

Clay Hebert

Clay Hebert is a marketing and branding strategist, speaker and storyteller. He loves words and he believes we make marketing harder than it needs to be. Clay’s work has been profiled in the books Tools of Titans by Tim Ferriss, Entrepreneurial You by Dorie Clark, and Deep Work by Cal Newport. He’s helped over 2000 projects raise over $100 million total on crowdfunding platforms Kickstarter and Indiegogo.

Forbes called Clay “one of the next generation of business and media influencers” and he was recently named one of Entrepreneur Magazine's 50 Most Daring Entrepreneurs...along with Jeff Bezos and Elon Musk. Today, Clay helps leaders, executives and entrepreneurs tell better stories, grow their companies, fund their dreams, and do work that matters.

What To Expect

What is it?

In an online course of 9 classes over 12 weeks, you’ll learn the proven frameworks of business and marketing. More impactful and relevant than any business degree (most MBA programs are terrible at teaching entrepreneurship), this program will teach the proven fundamentals, strategies, and tactics that work for entrepreneurs today. Build the business of your dreams, without losing your mind.

Who is it not for?

If you don’t currently have a business or a clear idea of one you want to launch, you should clarify that before joining. If you think the best way to gain customers is to squint your eyes and manifest them or that capitalism is evil...this program probably isn’t a fit for you.

Who is it for?

Are you sick of being the best kept secret? Do you love delivering your work, but despise (and resist) marketing or selling it? Do you struggle to turn your gifts into a stable business? Are you stuck in chaos and want a more predictable and scalable business? Do you want a business, a calendar, and a life you love all at the same time?If that sounds familiar, then Financially Fit is for you.

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Syllabus Chapters

  • Your Business: Master the fundamentals

  • Your Customer: Know them better than they know themselves

  • Your Positioning: Stand out and eliminate your competition

  • Your Offer and Pricing: Create clear, irresistible and profitable offers

  • Your Content: Create on-brand content that attracts and converts

  • Your Media: Distribute your content in the perfect channels


  • Your Website: Build a home base that compels and converts

  • Your Messaging and Copy: Craft words that entice and sell

  • Your Perfect Calendar: Creating a business that works for you

Flexible enrollment

Pick the plan that’s right for you

Our online only option is $1,500 offers 9 weeks of content, connection with others in the course, and “break weeks” for you to catch up or dive deeper into specific topics. When you upgrade to course + summit, you cement your learning and relationships when you attend our 5 day retreat at the end of your session. Summits are $3500 a la carte, save $1000 when you enroll in both.

Online Course

    • Course Dates: July 8–September 17
    • Classes: Mondays 2:30PM CST
    • Study Hall: Thursdays 12–1PM CST
  • 9 weeks of online coaching
  • 2 sessions/week
  • Educational resources
  • Community connections
  • FFS App access for duration of course

*No classes on July 29, August 26, and September 2

Online Course + Summit

    • Summit Date: September 22–26 | Sedona, AZ
  • 12 weeks of online coaching
  • 2 sessions/week
  • Educational resources
  • Community connections
  • Lifetime FFS App access
  • 5 day immersive Sedona Summit

*No classes on August 26

"While Clay and Aubrey are both successful entrepreneurs and business men, they see that everyone has to start somewhere. I appreciate that no matter the scale of our businesses, the content they are teaching applies."

- Holli Neely

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